McG’s Tors and Moor website.Designs for Ginette, 26 October 2026

Start here: where we are, and how we got here.HideShow

Hi Ginette. These are the designs for your new website, page by page. Use the Page menu above to move between pages, and the Phone and Desktop buttons to see how each one looks on a mobile and on a computer. They are best viewed on a laptop or desktop.

This is a design, not the finished website yet, so some buttons and links don’t go anywhere. Everything you see is built from what you’ve told me, so please tell me if anything isn’t right.

How we got here.

Steps 1 to 7 are done. Step 8 is where we are now, and step 9 comes next.

  1. Getting to know your business.Our first call on 28 September, then your answers, photos, reviews and certificates in Basecamp.
  2. Research.What people search for when they look for guided walks, what other walking guides offer, and what Google’s AI answers already say about hikes like yours.
  3. Who the website is for.The people who walk with you: first-timers worried about keeping up, women coming on their own, families, and walkers ready for a bigger challenge.
  4. The plan for each page.What each page needs to answer, so people can find you and feel confident booking.
  5. Structure and home page.You approved these on 18 October.
  6. The look of the website.Colours, fonts, icons and illustrations built around your roundel logo, so every page feels like you.
  7. The words and the designs.A first draft of each page, checked against your answers, then the full designs you see here.
  8. Your feedback and approval.This is where we are now. Each page has a card in Basecamp where you can share your thoughts and approve it.
  9. Building the website.I build it in WordPress on a test site, show you how to update it, then we make it live.

Where we’ve got to.

Ready for you to look at.

Thirteen page designs and your brand guide. Each link opens the page’s card in Basecamp, with a link to its design and two steps to tick: share your thoughts, then approve.

Words ready for you to read.

The words for these pages and your policies are now in your Google Doc. Each link opens its card in Basecamp. I’ll design each page, and add the policies to the website, once you’re happy with the words.

Your brand guide.

Your logo, colours, fonts, icons and photo style are all in one place, so the website, flyers, social posts and fleece patches all look like McG’s Tors and Moor.

Open the brand guide

How to read them.

  • Words with a dotted underline in square brackets are details I’m still waiting on, such as prices, times or a line for you to approve.
  • Photos marked Stand-in are placeholders until we have one of your own photos for that spot.
  • Dates and prices on the hike cards come from Eventbrite. On the finished website they’ll update from there.

What happens next.

  • Have a look through, and tell me what you like and anything you’d change on each page’s card in Basecamp.
  • When you have time, the questions in Basecamp help fill the gaps. The safety and insurance ones matter most, because they decide what the website can say.